$23M+ of my own money on Meta
since 2019
NEW
I'll Beat Your Meta Ads By 20% In The Next 90 Days Or I'll Work For Free Until I Do
You didn't start your business to fight with Meta. Hand it to me. I spent over $23,000,000 of my own money profitably before I ever spent a $ of someone else’s. I'll spend your ad money better, bring you more customers, and take the whole thing off your plate. Within 90 days you'll pay 20% less for each new customer or get 20% more back on every ad dollar. If you're not making more money with me than before, I keep working free until we fix it.
$192k spent in a single day
current record
$12k → $129k in 15 days
Cost per trial
~$56 → ~$25
~55% drop
Get my honest read on your account
No thanks, I enjoy paying more per customer.
Dear Business Builder,
If you'd like Meta to send you more of the customers who buy, come back, and buy again... and you'd like every dollar you feed Ads Manager to come home bringing friends...
Then this letter is worth five minutes of your time.
Picture a Tuesday.
You open Ads Manager once. With coffee. Because you feel like it. The refresh button gets the day off.
Spend is up. Return is up. And the people coming through are the good ones, the ones who order a second time without a discount code dragging them back by the collar.
And the best part doesn't even show up on the dashboard.
You already know what next month looks like. Roughly what goes in and roughly what comes out, sure. But also the plan. Which tests run. What gets left alone. What gets pushed harder. Whether the landing page needs work.
You know that head-scratch when the ads are working-ish? Leave them be? Run more tests? More of the same, or something different? Fix the lander first? That one's off your plate now. Somebody else is chewing on it, and you hear the answer before you'd have thought to ask.
So you ordered stock around it. You booked the hire you've been putting off for a year. You told your partner "we're fine" at dinner and actually meant it.
No more scaling on Friday and praying it holds till Monday.
No more one great week followed by three long, quiet ones where you start wondering if Meta just doesn't like you anymore.
Just growth you can see coming. Meta finally pulling its weight on the return side. And you, finally sleeping through the night without checking your phone at 2am to see if anything sold.
That's the life you want. I know, because I've lived it. Years of running traffic to my own offers, paying for every click myself. I live it now, too. And when it's your account, I take the stress so you don't have to.
That's why I put results in writing, and if I miss, I keep working for free until it's fixed. Putting my fee on the line doesn't scare me. I took a much bigger risk years ago, with my own money and nobody to cover the loss. It paid off. It taught me what actually makes Meta pay. And it's what put me in this position today. Let me show you what that risk produced, and how the same rules work when it's your brand.
Get my honest read on your account
No thanks, I like checking Ads Manager at 2am
My money
Since about 2019, I've bought Meta ads with my own cash, on offers I picked. When an ad lost, I ate the loss. No one else to blame.
- Put $1.7M behind one health supplement in 4 weeks.
- Hit 901 sales in a day on a weight-loss offer.
- Took CPA from $92 to $37 on a weight-loss supplement while spend scaled hard for 16 days. Peak was 729 sales a day.
When you pay for every mistake yourself, you get quick at spotting them. So I kept the same few rules on every one of those days. Cut what doesn't pay, and cut it early. Feed what does. When a Tuesday looks ugly, leave the budget alone.
Most people learn those rules on a client's dime. I learned them on mine, and that's why I stick to them even when breaking them is tempting.
Their money
Now put those rules on your brand. Your sales get cheaper and you get more of them. The money in your bank lines up with what the report says. And Meta stops being the thing you check at 6 a.m.
One brand came to us paying about $56 for every trial. We didn't do anything clever. We shut off the ads that were quietly bleeding. We moved budget to the handful actually carrying the account. Then we stopped poking at it every morning.
Cost per trial came down to about $25. Same budget, more than twice the trials. That gap adds up every day the account runs.
Another client, a health supplement brand: cost per sale down 44 percent while spend quadrupled.
Most brands watch their costs climb the moment they push budget. Theirs got cheaper as they grew, and we handled the ads while they ran the business.
Those rules held up when every loss came out of my pocket, so putting my guarantee in writing for you is the easy part.
Two things.
01
First, I take the reins on your Meta account.
I don't start by blasting new ads. For the first 7 to 14 days I go through your account and your funnel to find where the money leaks out.
Then you get a plan. If the ads are the leak, I fix the ads. If it's the landing page, checkout conversion, AOV, LTV, upsells, or inventory that can't keep up, I fix what I can and show you how to fix the rest.
Bring whatever numbers you have. I'll dig out the rest.
Meta stays the engine, but the edge is usually after the click. I'm after more money in your business, not the cheapest customer you can buy. Then I run it week in, week out, so you can stop babysitting a dashboard and get back to running your company.
02
Second, the part most agencies won't go near.
Before I touch a thing, we put in writing what I'm beating: your cost per new customer or your Meta ROAS, whichever puts more money in your business.
Then I've got 90 days.
If I don't beat your cost per new customer or your Meta ROAS by 20% in 90 days, I keep working for free until I do.
For those 90 days you pay my normal management fee. If day 90 comes and I'm short of the 20% we wrote down, my fee stops. The work doesn't. Free means my management fee. Your ad spend stays on your card.
Your account, your card, your data. You keep all of it, whatever happens.
Why do it this way?
Because I take pride in getting paid for one reason: my clients made more money. For 7 years I've scaled products, the owners made money, and so did I. Best way I know to make a lot of money is to make other people a lot of money.
My fee is a normal agency fee. It doesn't shrink or swell with a hot month or a slow one.
Why am I sure enough to put my fee on the line? Almost every Meta account I open up is held back by the same thing. Odds are it's in yours right now.
The Cheap Click Cowboys
It's an agency. Probably the one you're paying right now. Or the one before that.
I call them the cheap click cowboys.
They jump on a call and sell you the moon. Lower CPAs. Cheaper customers. More reach than you'll know what to do with.
First month, the deck lands. Green arrows everywhere. Impressions up. CPM down. A ROAS that looks gorgeous right until you check the bank account.
A cheap click can be a great click when a sharper hook earned it.
The cowboys chase something else. The cheapest customer the platform will serve. One-and-done discount hunters. They buy once, never come back, and drag your AOV through the mud. Your CPA looks brilliant. Your LTV quietly rots.
Some of them walk into an account already spending a few thousand a month. The pixel is fat with people who already know you. So they launch the easy ads. Buy now, discount code, product in your face, with your budget piled behind them. Meta finds those warm buyers fast, and the first-month deck looks like a win. Then the warm pool runs dry, because those ads only work on people ready to buy today. Performance falls off, and nobody built the ads that find new people.
Others run on cheap labor arbitrage. Sign every brand they can, then push the real work to the cheapest hands available. Ever hired an agency where the ads looked nothing like the sales call? Chances are you talked to the closer. Then got handed off to the cheap labor.
Meanwhile, guess who's babysitting?
You. In Ads Manager at midnight, asking why spend jumped and sales didn't. And the answer never changes.
They get paid whether your business grows or not. So of course they chase whatever makes the report look pretty. Pretty pays their invoice. It just doesn't pay yours.
I built Harefit to work the other way around. We're not racing anyone to the cheapest CPA, and we still look past the click at inventory, AOV, checkout conversion, and LTV. But what we really specialize in is finding people who have the problem and aren't shopping yet. Most of them aren't even sure a product like yours exists. We turn those people into buyers. That's how we scale spend fast and hit big days like the ones up the page. We still run ads for warm shoppers and ready buyers when it helps. The top of the funnel is the lever that takes an account from ticking along to exploding.
And there's one reason I can.
Get my honest read on your account
I'll pass, I love doing things the hard way
Before I ever touched a client account, I ran my own offers. My products, my ad account, my money on the line every single day.
When a campaign loses, nobody covers it for me. The loss comes straight out of my pocket. That changes how you think. Fast.
You stop admiring dashboards and waiting a week to "let the algorithm learn" while cash burns. You test, you read the results, and you kill the losers the same day. Then you push hard on whatever is actually earning.
Brands and vendors noticed. Because we work our own offers like this, they send us theirs to test and scale. Same rules on your spend. If an offer can't earn, we find out fast, without burning the month.
Run your own money long enough and you see how most agencies really get paid.
Most agencies win the report. They show you a lower cost per acquisition and call it a great month. Meanwhile the customers they bought never come back, the refunds pile up, and your bank account tells a different story than the deck.
Cheap customers are easy to buy. I want the ones who pay you back: buyers who reorder, who are worth more in month six than on day one, who let you plan next month with a straight face.
So I judge everything on one question.
That's the only one I ask. When it's my own cash, nothing else counts. Your account gets judged on the same question.
That's why I'll put my fee on the line. I've already paid to learn what loses. You get the lessons without the bill.
Day to day, with your brand on the line, it goes like this.
01We lock the plan first.
Before a dollar of new spend goes out, you get a written plan. It shows your cost per new customer and Meta ROAS today, and where we're taking them. You sign off. We sign off.
Then we get to work, writing in the same words your buyers use in their reviews.
02We test creative hard.
On Meta, creative is where the money gets won or lost. So we build new ads from your brand materials, and we make enough variations to actually find the winners. One or two ads won't tell you much.
Need extras like UGC, video, or a shoot? We scope those with you first. No surprise invoices.
03We cut losers and push winners.
We're in your account every day. Once an ad has spent enough to read, it either earns more budget or it's off. Simple.
Winners get scaled in steps. Never one big jump, because that's how good accounts break. Then we go again.
Fair warning.
The first few weeks can look messy. Some tests flop. Numbers bounce around. That's normal, and honestly, it's the work.
It's also why the guarantee is judged at 90 days. Not day 10.
And you won't be wondering who's behind all this. Here's who you'd actually be working with.
Harefit is a small team. I'm Lee Hare, and I lead it.
For now, I take every call myself. Every account runs through me. If you work with us, you're working with me.
I didn't start in marketing. I was a cop for about five years. Then I left and built an online personal training business. I taught myself marketing to grow it, and it became a successful client base.
Then a friend showed me what Facebook ads could do for health offers, and things took off. I went all in as a CPA media buyer, spending my own money. No client budget to hide behind.
That's where I learned the lesson I still run every account by. I pushed a campaign too fast and watched about $20k of my own money disappear in roughly an hour.
One hour.
Don't let that scare you off Meta ads. They work. It's why businesses pour more into them every single year. I tell you this because whatever problem you're facing right now, or whatever comes up next, I've probably seen it before. And I can help you figure it out.
So now we scale in steps. Never one big jump. Your money gets the respect I learned to give mine the hard way.
Later I moved to America to build Harefit properly. I'm here for the long haul. I'm Jesse's dad, and he's the reason I'm building something that lasts.
It's also why I'm picky. I only take on brands I'm confident I can grow. You'll see exactly who that is next. You'll need ad spend ready, three months to let it work, and my fee, which we cover on the call.
Who this is for.
I said you'd see exactly who this is for. Here it is.
This is a fit if:
- You sell a health product direct to consumers, and you're already spending on Meta.
- You're spending at least around $100 a day. Call it $3k a month.
- Your cost per new customer keeps climbing. And you want someone who treats your money like their own.
- You can track new customers in your store or CRM. And you'll give it 3 months.
This is not a fit if:
- You've never run Meta and you want to "see if ads work."
- You'd rather get a pretty monthly report than make more money from Meta.
Selling something outside health? Bring it to the call. If it fits, it fits.
So if that sounds like you, the next step is simple. Book a strategy session. Bring your numbers. What you spend, what a new customer costs you, and what that number's done the last few months.
We'll look at them together. You'll know pretty fast if we can move it. And anything else you want to know, ask me right there.
Bring whatever numbers you can get your hands on.
The more you bring, the faster we get to the real problem.
- LTV. What a customer is worth to you over time.
- Overall CAC. What it costs you to get one, across everything.
- Meta CAC. What it costs you on Meta alone.
- Other channels. Google, TikTok, a sales team, retail, events. I want to see what Meta is up against.
- Last 3 months of tests. What went live, what got killed, what's still running.
If you can share your screen and pull up Ads Manager, even better. Ten minutes inside the account tells me more than an hour of describing it.
Don't have all of this? That's fine. You won't be the first. We'll work through it together on the call. If you're willing to test, we can still make it happen.
You'll talk to me. Lee. Nobody hands you off to a closer. About 30 minutes.
We'll look at where the account is leaking, what I'd test first, and whether 20% is realistic for you. Sometimes it is. Sometimes it isn't, and I'll say so plainly.
If I can't help, I'll tell you. On the call. You walk away with a straight answer either way.
Or change nothing. Twelve months from now you're still running Meta yourself, your CAC hasn't moved, and that 20% went to whoever was willing to test.
Get my honest read on your accountNope! I don't take my car to a mechanic when it's broken either...
Not ready for a retainer? Ask about the Teardown on the same call.
A few questions come up on almost every call. Straight answers below.
FAQ
Health ads get restricted. How do you handle claims?
We've been advertising health on Meta for years. So yes, we've had our fair share of ad rejections. Ad accounts shut down. Business Managers shut down. Even personal profiles.
That's exactly how we know where the line is. What Meta lets through, and what gets you flagged.
We've run everything from weight loss to beauty to toe fungus. Yes, toe fungus. And yes, it worked.
How close we walk to that line depends on your appetite for risk. Some brands want to play it safe. Some want to push the envelope. We'll talk it through on the call.
Some of the strongest angles come straight from your buyer reviews. Real people, in their own words, describing what changed for them. Those convert, and they tend to get through.
I can't promise you'll never see a rejection or a shutdown. Meta is Meta. But we've built systems and processes for exactly that, so even a shutdown is just a speed bump.
Where does all the creative come from?
My team builds it from your brand materials. Product shots, photos, reviews, whatever you've got. We make enough variations to keep testing every single week.
Need UGC, video, or a shoot? We scope that with you first. No surprise invoices.
What counts as a "new customer"?
A first-time buyer, counted in your store or your CRM. Repeat buyers don't pad the number. If they already bought from you, they don't count toward our result.
Who actually runs my account?
My team. I lead it. I'm in your account, and I'm on every call. You won't get handed off to someone you've never met.
Do you work with my competitors?
The world is massive. Even when two brands cross over into the same niche, they've got different products, different founders, different funnels, different reasons people buy. So the campaigns never end up the same.
And you actually get something out of us working across accounts. When an ad style wins in one, we test it in the others. Not many people get to see that many health accounts at once. You get the upside of all of it.
Both sides sign an NDA. That's standard. What's yours stays yours.
Do I own the ad account?
Yes. Your account, your card, your data. You pay Meta directly, so you see every dollar. If we ever part ways, all of it stays with you.
When do new ads go live?
Once the written plan is locked. Before anything launches, you get the starting cost per new customer and Meta ROAS we'll be measured against. We agree on both before a dollar gets spent.
Why a 3 month minimum?
Because setup and tracking take real work. And Meta often gets worse before it gets better while the system learns what's working.
Three months gives it a fair shot. After that, it's month to month. If you stay, it's because the numbers earned it.
How do you measure "20% better"?
Two ways. You only need to hit one.
Either your cost per new customer drops 20%, or your Meta ROAS goes up 20%. Inside 90 days. Both measured against your starting cost per new customer and Meta ROAS, locked in writing before launch.
And we use your numbers. Your store or CRM, plus Meta, as we agree upfront. Not some pretty dashboard we built to make ourselves look good.
You pay for the 90 days. If I miss the 20% (cost per new customer or Meta ROAS), I keep working free until I hit it.
I run a local health practice. Is there a version for me?
Yes. Ask me about it on the call and we'll work out what fits.
Rather not book a call yet? That's fair. Keep reading.
Rather not book a call yet?
Rather not book a call yet? Fine. No hard feelings.
If you want to see how I think before we talk, ask about the Teardown. I go through your account line by line and hand you a written plan.
Hire us after, or give the plan to your own team. It's yours either way.
Or close this tab and come back when your costs climb again. I'll still be here.
Get my honest read on your accountNo, I'm going to do at least another 2 months of pain before I give in.